What Makes A Good Press Release?
There are many people who feel that press releases don’t create much impact and weight as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This can be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Instead, you should make your press release to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts actually recommend writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one will read your press release if it is written in hard to read language. In addition to that, no one will read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.
So long as press releases meet these 4 features, it can be impactful and effective.
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