Every business needs a mobile site. As everyone is going the smart way, cell phones have become the most popular way to access the internet. Therefore, since everyone is surfing through a mobile device, all businesses must have mobile friendly website designs.
Here are some reasons to opt for mobile-friendly sites:
Most people use a smartphone
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80 percent of people access the internet via a smartphone. Around 1.2 billion people across the globe access the internet via smartphones. These devices are the main contributors of web traffic, so it’s necessary to have your site optimized for smartphones.
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Mobile produces traffic
With around half of all web searches being done through mobile phones, mobile websites have become as crucial as desktop sites. Various surveys have indicated that people browse the internet via smartphones even when they’re engrossed in other tasks. Considering all these surveys, there’s never been a better time to switch to a mobile-friendly site.
Simpler SEO strategy
It is unnecessary to create a separate mobile site. Your SEO strategy becomes easier if you have the same site. Including mobile-specific keywords such as ‘nearby’ in an SEO strategy may fulfill your SEO efforts for both your mobile site and main site.
Mobile phone users behave differently
People who browse through mobile phones tend to have objectives that are different from those of people browsing through desktops. Mobile device users tend to look for easy-to-understand and quick information. Various studies have indicated that people are likely to make impulse purchases and shop more through mobile websites compared to desktop sites.
That’s why it’s absolutely important to have your website optimized for different platforms to meet the demands of customers. When your website is mobile-optimized, users will certainly buy easily.
If you provide a greater mobile experience, users will fall for your brand and come back to your site again and again. People often check products on mobile devices and access the same site via a desktop. You’ll build affinity and trust with your site users if you offer them a better experience with your mobile-optimized website.
Google favors mobile sites
If a certain site isn’t mobile-friendly, Google might not treat it as a valid search result. Google has a principle that states that a site that isn’t mobile-friendly shouldn’t come up in search results. The goal of Google is to boost search traffic which includes mobile search traffic.
A mobile website is critical for social network marketing campaigns
People tend to access their social media accounts on mobile phones instead of desktops. If your website is not optimized for mobile, this will adversely affect your social media marketing efforts as most conversions are done via mobile devices. In order to take advantage of social media for marketing, a well-designed mobile site is essential.