High End Fashion: Utility or Perception Most high end companies, in order to expand their brand categories, outsource most of their products. The only way they can put their label on as many items as possible when their brand has already attained a high status or fame,is to outsource. There is really nothing wrong about outsourcing because what it means is that the brand has already reached a high standard when it concerns superior quality and high caliber sophistication in their products. This also means that they have to choose a factory that makes a quality product where they can submit their designs, choose materials and have a collection produced for them. As long as the company makes sure that the factory is producing according to specific standards, then there is nothing wrong about what they are doing. This means that the moment they attached their label to it, it signifies an ownership regard to that item. Therefore the exclusivity of a high end clothing does not invariantly mean that they are so expensive because there are only a few of them that are made and are auctioned to the highest bidder, but it is an evidence that purchasing and wearing high end fashion clothing indicates that you belong to a distinctive group of people who has an admirable inclination or discretion toward any other undertaking that you find yourself doing. Details are necessary in order to get fulfillment in anything. It is the culture or the kind of breed that you belong to. People of this type would always feel good about themselves when they buy and wear high end fashion. Whatever you think of yourself, it is definitely affected by the clothes you wear. The details it took you and the care that’s been added to it only increases you self-esteem.
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The purpose of addressing how customers value these products more than the regard towards customer experience and perception in buying these products is because it is more important when it comes t utility. These days are not like former days when a luxurious buying experience is made possible by entering an expensive boutique which is surrounded by luxurious items and because of the experience and perception you get from the experience is the reason why you are buying these expensive items.
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That is not anymore the idea of buying luxurious items since today one can even buy them without even having to go out anymore. That is why today, what is left is utility, when there is no longer that perception you get from a luxurious boutique, and this utility cannot be enjoyed by someone who does not care about the effort that has been put in order to be able to come up with that thing that is luxurious indeed.
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