Monthly Archives: October 2016

Where the Suckers Moon – How Ad Campaigns Fail

Where the Suckers Moon is about one thing: how a good ad agency and a good car company got together to produce ads that didn’t sell any cars. If you’re not interested in that-as a driver, as an ad fan, … Continue reading Continue reading

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5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading

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Critical Book Review – People Buy You by Jeb Blount

Books on how to increase sales probably top in quantity of any business genre. For without revenue businesses or organizations cannot make payroll, pay their vendors, ensure fixed costs are covered while still having enough monetary reserves or profits. Having … Continue reading

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Organizational Savvy is Part of The Leadership Foundations

In the most basic terms, organizational savvy is emotional intelligence on an organizational level. It is a deep understanding of how individuals, teams, and the organization function – and the ability to react appropriately to those factors. Some leadership foundations … Continue reading

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Tips for Finding the Right Forum for You

Have a thought-provoking topic on mind, but no one nearby to converse with? There are moments when finding a community of individuals interested in one ‘unifying’ topic can be welcoming. All discussion concerning that topic can be riveting and absorbing … Continue reading

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Benefits of Joint Venture Marketing

The term Joint Venture or JV is one that is being thrown around a lot online nowadays but having read many books written by so called Joint Venture experts it becomes obvious that most people are missing the full extent … Continue reading

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Items to Include in a Promotional Gift Bag

Promotional gifts are a great way to advertise your company while also giving people items that they really can use. Some promotional products are best out to people at conventions and fairs or thrown at parades, but in some cases, … Continue reading

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Stripper Business Plan – Get Paid to Hang Out With Strippers

It sounds like a dream come true for most guys, doesn’t it? Is it really possible to get paid for hanging out with strippers? Well, the author of the Stripper Business Plan, Mike Steele, knows so. He knows so because … Continue reading

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3 Components Of Writing

If you keep these 3 components in mind while writing, you will have a more complete story. In general, you are looking at each component representing a section of the work. If you divided the work, whether article or story, … Continue reading

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Book Review – Selling Retail – Book Two by John Lawhon

In Book One of “Selling Retail” the author, super successful salesman John Lawhon, gave the reader valuable information on how to prepare for the selling process. In this book, he elaborates on the the successful conduct of the process itself. … Continue reading

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