Monthly Archives: November 2016

Beyond The Obvious by Phil McKinney – Innovation – FIRE Method: Focus, Ideation, Ranking, Execution

Today’s hyper-competitive, global marketplace demands organizations continually play their A game, whether it concerns their customers, products and services or operations. New, viable ideas are key to reinvention and capturing your competitive advantage. Yet, generating ideas can seem like a … Continue reading Continue reading

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Alternatives to Robert’s Rules

Some people complain that Robert’s Rules is too complex to understand. Some people say that parliamentary procedure itself is too complex or too unfair. They say the act of “making motions” and the processing of “majority vote” should not require … Continue reading

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The Real Cause of Celiac Disease (Gluten Allergy) Is Said to Be Unknown – It is Not, and Here is Why

The information at the end of this article relates to the current known physiology of how people ‘acquire’ the celiac disease (CD). The two sources clearly indicate that while specialists know that gluten causes the disease and the effects of … Continue reading

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Direct Mail Vs Digital Media: Which Is Most Cost Effective?

Media selection is all about Return on Investment (ROI). One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning … Continue reading

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The Keys to a Barnes and Noble Book Signing

Dan Poynter wrote in Successful Nonfiction that authors should never host autograph parties. Instead of merely signing their books, the thing to do was offer “mini-seminars.” In an August 27th, 2006 interview with Tee Morris for “The Survival Guide to … Continue reading

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"Ice Breakers" by Tom "Big Al" Schreiter

Did you ever read one of those books that gave you an “ah-ha moment?” Tom “Big Al” Schreiter’s book “Ice Breakers” is one such book. When I read it, it dawned on me that the skills taught in the book … Continue reading

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Lost in Shangri-La by Mitchell Zuchoff

I usually find nonfiction history to be so dry as to lose my attention. Lost in Shangri-La though is a non-fiction accounting of a plane crash that occurred in the last days of WWII with all of the elements of … Continue reading

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The Three V’s Of Communication Plus One

Making sure the message is received in any communication is vital. To insure the message is received, use of the three V’s of communication is often emphasized by experts. The 3 V’s are supported in a study of presentations by … Continue reading

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Five Feedback Rules for Great Coaching

Good coaching is like good selling. It starts with knowing the right questions to ask and listening. If you want to get someone to improve their performance, avoid telling them what they should do differently. Instead, you need to master … Continue reading

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How to Win Customers and Keep Them for Life

For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book entitled “How to Win Customers & Keep Them for Life” is therefore commendable. LeBoeuf is an … Continue reading

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