Tag Archives: Campaigns

How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007 The 3:33 Rule Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”. The 3:33 rule … Continue reading Continue reading

Posted in general | Tagged , , , , , , , , | Comments Off on How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Where the Suckers Moon – How Ad Campaigns Fail

Where the Suckers Moon is about one thing: how a good ad agency and a good car company got together to produce ads that didn’t sell any cars. If you’re not interested in that-as a driver, as an ad fan, … Continue reading

Posted in general | Tagged , , , , | Comments Off on Where the Suckers Moon – How Ad Campaigns Fail