Tag Archives: Direct

How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007 The 3:33 Rule Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”. The 3:33 rule … Continue reading Continue reading

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

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Direct Mail Vs Digital Media: Which Is Most Cost Effective?

Media selection is all about Return on Investment (ROI). One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning … Continue reading

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