Tag Archives: Selling

Selling Catering and Event Services by Phone – Converting Inquiries Into Sales

Phone Skills That Book More Events I got this question from a new marketing client of mine who founded of a new catering and event company after years of working for someone else. I’m finally getting leads from the website! … Continue reading Continue reading

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A Summary of New Strategic Selling by Stephen Heiman and Diane Sanchez

If you have been involved in selling in a corporate environment, then you have probably had someone recommend that you read New Strategic Selling by Stephen Heiman and Diane Sanchez. If you haven’t taken their advice, see if you can’t … Continue reading

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Marketing Tips for Selling Honey On A Small Scale

One of the biggest challenge when you start to sell honey at first is how to go about doing it? Many people are not experienced in this sort of stuff. The key thing is to start small. Small steps will … Continue reading

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Selling a Refrigerator to an Eskimo

Traditionally, this line has been used to indicate a wily salesperson that uses every trick in the book to sell things to people that they don’t want. But isn’t this talent going to be great for you if you are … Continue reading

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Book Review – Selling Retail – Book Two by John Lawhon

In Book One of “Selling Retail” the author, super successful salesman John Lawhon, gave the reader valuable information on how to prepare for the selling process. In this book, he elaborates on the the successful conduct of the process itself. … Continue reading

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