Tag Archives: Steps

Marketing Strategy: 7 Steps to Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. … Continue reading Continue reading

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10 Steps to Building a Bankruptcy Practice

Lots of lawyers are trying to build a bankruptcy practice these days. Many make the critical mistake of using outmoded ways of getting the practice off the ground, and end up being an also-ran in their area. Competition is fierce, … Continue reading

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Bound Manuscripts – Four Simple Steps

Bound manuscripts are essential to establish a prepublication marketing strategy and exposure before the book is sent to the printer. Used in place of the Advanced Reading Copy (ARC) or the galley, the bound manuscript takes the least time to … Continue reading

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