Tag Archives: Strategic

A Summary of New Strategic Selling by Stephen Heiman and Diane Sanchez

If you have been involved in selling in a corporate environment, then you have probably had someone recommend that you read New Strategic Selling by Stephen Heiman and Diane Sanchez. If you haven’t taken their advice, see if you can’t … Continue reading Continue reading

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Strategic Square – Whether or Not Marketing is a War

Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I … Continue reading

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Strategic Internet Marketing Services – 5 Criteria to Evaluate Service Providers

For most people, the dream of making an easy buck online has not turned out to be a reality. Back in the very early days of the Internet in the late 1990s, the idea of just setting up a website … Continue reading

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4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

There are strategic planning tools for pretty much any objective a business executive can conceive of. However, for managers and entrepreneurs wishing to innovate their business model, it can be challenging making the leap from conventional thinking to the sort … Continue reading

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