How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007

The 3:33 Rule

Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about “openability”.

The 3:33 rule suggests you have three seconds or less to stand out in the mail and stay out of the trash, then 30 seconds to engage the reader enough to get opened and make the “short stack” for later reading. After the first 33 seconds-if you actually get the reader inside your mail piece-she spends an additional three minutes or less reading it and deciding whether or not to respond.

B2B Direct Marketing and the Importance of the Mailing Pack – the first 3 seconds

Business to Business Direct marketing can be a huge waste of money unless you get it right – so you need to get it right first time. You need a promotional marketing piece that will have a big attention-grabbing quality and you need to send it out in a pack that will be easily spotted in the stack of mail on your customer’s desk.

Far too many B2B Direct Marketing campaigns go straight to the bin, often before the envelope has even been opened and therein lays the first problem – envelopes. A flat, plain white envelope with a frank or a PPI holds absolutely no mystery whatsoever. Send your B2B Direct Mail out in a plain white envelope and your campaign is already well on the way to generating a high level of indifference. With that thought firmly in mind, you should give very strong consideration to the type of carrier to use.

The saying goes that you get only one chance to make a first impression and the first impression that your customer has of your promotional mailer is the appearance of the mailing pack. I suggest that your mailer should have a degree of bulk and should be made to look like some sort of gift or “freebie”. This way, the mailer will be opened with eager anticipation rather than total indifference. The argument against this is that the postage costs will increase but believe me, paying postage to send an item that is thrown straight into the bin makes a whole lot less sense.

B2B Direct Marketing & the Importance of Holding Customer’s Attention – the next 30 secs

Once the mailing pack has done its first job in attracting the reader’s attention it then has to entice the reader to open it. I believe that the pack has to be designed in a way that is not too hard to open and leads to the main promotional piece without too much trouble. I say this as the promotional piece itself will take care of the next few minutes – no problem! A B2B promotional mailer needs to capture the imagination of your customer and automatic pop-up products are an obvious choice to do this. The pop-up action carries with it the elements of surprise, fun, interaction and curiosity. A rubber-band-powered automatic pop-up product like a pop-up cube or a pop-up box will easily pass the 30 second test and will usually account for the next few minutes during which time your promotional message has been well and truly digested.

B2B Direct Marketing & the Importance of Extending Your Marketing Campaign’s Life Span

There are direct marketing professionals who would be absolutely delighted for their campaign to have ticked the boxes discussed thus far but why stop there? What is there to say that the promotional piece should stop working after it has created such a big impact? To achieve this you don’t need to do much more than to add a few holes in the top surface on the pop-up cube or pop-up box. By doing this you can turn your promotional mailer into a promotional pen holder – a product that will stay on your customer’s desk top for months and months. Not only will the pop-up mailer fulfil its original obligation by capturing your customer’s attention, it then goes on to be a permanent promotion for your company right there on your customer’s desk top.

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Understanding the Importance of Your Restaurant Menu

If you run a restaurant, you need to make sure that you have the best menu that you can afford. Of course, “best” does not mean expensive. It means effective. Indeed, your menu is one of your marketing and sales tools. You have to make sure that when your customer sees it, it will influence them to buy. It should be design to entice customers. This is to ensure maximum profits for you and your restaurant. If you really want to sell everything in your menu, you have to make sure that your menu present every product favorably and enticingly.

Your Restaurant’s Menu and Your Profits

The first thing that you have to understand is this – every item on your restaurant menu is distinct in its saleability, so do not expect Product A to sell like Product B. If Product A is selling like pancakes, wouldn’t it be wise to emphasize the product? If Product A is selling for $20 dollars and Product B is selling for $10, wouldn’t you earn more if more people buy Product A? As you can see, placing emphasis on a product that you would like to sell can make a lot of difference on your profit.

Of course, you can draw your customers’ attention to Product A, if you would use your menu well. This is why your menu plays a very crucial role in selling your items. It also pays if your staff understands this as well. This way they can encourage customers to avail of Product A, if a customer seeks for their opinion.

Creating a Wonderful Restaurant Menu

They say, do not judge a book by its cover. Perhaps, that is true – for books. This is not the case, however, when it comes to menu. People will judge your products by your menu and its cover. You have to make sure that your graphics and images can entice your customers to buy. Your menu should get your customers to think, “Oh, this looks delicious!”

If you have to spend a significant amount of money on your menu, then do so. Your menu is an investment. It speaks to your customers and tells them whether or not a particular dish is worth ordering or not. You have to plan your menu carefully. You have to devote time on choosing the right colors, images, materials and designs. Do not take your menu for granted and never commit the mistake of presenting a haphazardly created restaurant menu.

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Accounting Records the IRS Require for Network Marketing/MLM and Other Stay At Home Business Owners

Two questions frequently asked by Network Marketers are “What kind of business records do I have to keep for the IRS?”, and “What’s kind of record-keeping system should I use in my business?”

Operating a business without paying attention to record-keeping is a recipe for disaster. You may be thinking “who cares-I hate bookkeeping and tax details, and if my business takes in enough money, it won’t matter anyway… I’ll just pay someone else to clean up my record-keeping later!”

Not so fast, my friend! A good record-keeping system is crucial for preparing your tax returns. And if you don’t prepare your tax returns with care, you’ll not only pay too much in taxes, but also increase the risk of a dreaded IRS audit. If an auditor finds insufficient records or significant mistakes in your books, it can disallow deductions, plus impose hefty fines and penalties, possibly forcing you out of business and wiping out your life savings as well.

The good news is that the IRS doesn’t prescribe one particular system of keeping records that must be used. No two businesses are alike, so there’s not one uniform fashion when it comes to record-keeping. Any system is okay, just as long as it paints a true picture of your income and expenses.

You can keep your records either manually, or with a computer.

The manual system works fine for smaller home businesses and cost only $10 to $20 a year for a ledger book and some manila file folders. I recommend a Weekly Bookkeeping booklet, where you can record your income and expenses on a regular basis, and then update the year to date totals, by expense category, at the end of each week. This way you always have an up to date statement of Income and Expenses, or “Profit and Loss” report, at your fingertips. In addition to the weekly record book, keep a check register, an adding machine, a mileage log,and an accordion file close by for filing receipts. Organize your receipts by category; Advertising, Travel and Entertainment, Cell phone, and so on.

A computerized record-keeping system works on the same principles as the manual system, however, the computer automates the process. You can use spreadsheets to record your residual income and bonus checks, and use separate columns to categorize your expenses.

An even quicker way to categorize your expenses is to use a software program such as Quicken or QuickBooks. These programs work like a checkbook register, with each income and expense transaction typed in as you go. A Profit and Loss report can be printed in a snap-assuming you do have some basic accounting knowledge. But beware. A software program is no substitute for a basic understanding of debits and credits. Often the year-end reports that I see produced from accounting software programs is best summarized by the statement “Garbage in-Garbage Out”.

If you’re comfortable at the computer and have basic bookkeeping expertise, good for you! But you don’t need computer software to keep accurate records. At minimum, categorize your receipts (auto, office supplies, advertising, etc) in manila folders or an accordion file, and total them up by category at tax time. Staple the adding machine tape to each folder or stack of receipts. Either system is okay as long as it paints a true and accurate picture of your income and expenses.

Network Marketing business owners should get a copy of IRS Publication 583, “Starting a Business and Keeping Records”, for more details on IRS record-keeping requirements.

Jim Flauaus, President / CEO of Anchor Accounting & Tax, is a Network Marketing / MLM tax specialist. He connects with Home Business owners and Network Marketers across the country and around the world via phone, email, and fax to help them plan and prepare their income tax returns.

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Public Speaking, Effective Speech, Components of Public Speaking

Public speaking is an impressive art of communication with the audience in a structured and deliberate manner. It goes beyond the boundaries of speaking or talking to a group of individuals. It is an art of articulating your ideas and thoughts in order to persuade others, inspire them, engage them, or entertain them.

There are three main components of public speaking – logical component, mechanical component, and emotional component. A good and effective speech should have a merger of all these three components.

Logical component attributes to the content of your speech that encompasses the truth and facts you deliver along with the structure ad length of your speech. The content or the material of your speech should be engaging, entertaining, as well as inspiring.

Mechanical component caters to your tone of voice and your body movements. When you change the tone of your voice or make any unexpected body movements notice how your audience perceives your speech. This perception will define the success or failure of your speech.

The emotional component attributes to the emotions you deliver during your speech and how the audience feels after your speech. These emotions should be strong enough to directly affect the way audience feel and further convince them to put your words into actions.

Apart from these components there are various factors that influence this art of communication. Some of these factors include your level of confidence, facial expressions, catchy titles, rate of speech, usage of visual aids, and the usage of entertaining or captivating stuff like true stories, real life experiences, jokes, or phrases.

Furthermore, you should very well know the content of your speech so that you can make eye contact with the audience and deliver your message in a lively and convincing manner.

Take a deep breath before you start your speech as this will help you gain control over your nerves, your voice, and your words as well. Keep your mind and heart open and feel relaxed. Eye contact is really important in public speaking as it is the best way to express your emotions and impress the audience. Even if you are nervous appear as if things are normal and there is nothing wrong at your end. Pass a smile when you feel tensed as this will ease your mind and keep you in comfort.

You should also have a good sense of humor. Wherever possible tell funny jokes and lighten the mood of people or tell stories from real life or personal experience to add life and energy to your speech. In all possible ways try to engage the audience till the end of your speech by finding different ways to humanize your speech. Last but not the least, there are situations where you make mistakes but there is nothing to worry. Human make mistakes but what is important is how these mistakes are recovered.

It’s fun, energetic, and great to empower this art of public speaking as it has its own set of benefits and advantages. It helps you increase your self-confidence, increase your motivation power, boost your career graph, and even improve your quality of life.

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Techniques To Improve Human Capital

Companies have to learn the ways to improve human capital in order to ensure that their invaluable asset, human capital, is not under-utilized or underestimated. Successful companies are those that understand the importance of managing and organizing the use of its human capital. If the human capital is to function as expected, and to ensure that they are equipped with the skills necessary proper employee training programs have to be enforced. The key is to make each employee feel his service is invaluable to the company, motivating them, make them feel proud to be working for an ethical and reputed company by following strict guidelines and by giving them incentives to give their job their best effort.

Some companies improve their human capital by hiring intelligent students from India and china etc. to prevent this, good education can be given to our kids to ensure a sure fire way to improve human assets. Human capital is judged based on his productivity, knowledge, sociability and the way he uses his skills and all that he has been taught.

Ways to Improve Human Capital:

Education and Training: Some companies provide constant training and sponsor the education of their employees knowing that employees need to keep updating their skills to meet the challenges of new technologies and innovations at work. When the employees are trained, their work efficiency improves, improving productivity thereby benefiting the company as well as improving the human capital.

Monitoring Performance: To conduct periodic tests to determine the ways to improve human capital. You can learn if your human capital heed your advice and take steps suggested by you to improve their work or implement new skills they had recently been trained for.

Hiring Qualified People: When qualified people are hired, the human capital will improve, as they know their job and will perform it without wasting time in learning and understanding what has to be done.

Motivation: When companies offer incentives and other means of recognizing the talents of good employees, by promoting them or offering a salary increase, it will motivate them and make hem perform the best they can.

Never Under-Utilize Human Capital: Never under-estimate or under-utilize your human assets, make them know they are instrumental in your company’s growth and this will help boost morale. If you show that, you care and nourish your human capital; it will surely be reciprocated and can be one of the best ways to improve human capital.

These are just a few ways to improve human capital. There are firms offering services as well as products to help new business run a successful business.

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Affiliate Marketing Board Benefits

It seems like almost everyone in the world is on the Internet, this is because millions of dollars are spent by people every day on the Internet.

Many of these people use the Internet as a way of saving some money and trying to buy all of the things that they love on the limited amount of money that they have.

Since everyone is thinking about saving money when they are shopping through this method, there is a great potential to make money by simply offering products that customers are looking for at a lower price. Keep in mind that every dollar counts, the ability to offer an item at a discount of just one dollar may give you the potential for millions of orders that will give you a very successful venture.

This can be done with marketing where you are connecting with other businesses to offer products to an established base of customers with a affiliate marketing board. Using these board will allow you to connect with businesses that will provide you with a portion of the profits that are made on each sale.

One of the hardest things to do is find a new person that is looking for a product that is already offered. An affiliate marketing board will help you discover businesses that offer products that you can sell to start your own business. If you want to make money on the Internet, you will need to know which businesses will help you generate large profits and a great board can provide you with this.

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Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

The Top 4 Promotion Mix Tactics:

  1. Personal selling is one of the most common of the promotion tactics. Most companies will hire people to do the selling: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although sales by phone, and more recently, sales by email, are becoming well used. These are not necessarily as effective, but they are low cost sales tactics.
  2. Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; not on the product alone. Advertising can be a costly tactic that only the big businesses can invest in; particularly advertising on television which can cost anywhere from $100,000 to over $1 million for a national broadcast in prime time (for a 30-second spot!). This cost is in addition to the cost of producing the commercial. Advertising in industry or consumer magazines is less expensive and typically you can target your advertisement to a specific industry or region. Other advertising can include car or bus ‘wraps’, events (such as sports, music, art), and billboards. The Internet is becoming a very popular place to advertise, and on a relative basis, it is more affordable.
  3. In the retail marketplace, consumer promotion is very common. Buy one, get one free. Coupons for discounted or free product. Free trial packages. Cash discounts or refunds. Contests that give back cash, prizes, or products. The commitment by marketers to consumer promotion is that this form of promotion can be designed to be very measurable. Coupons, contests, and packaging can be coded to report redemptions and to report sales increases and/or decreases related to consumer promotion. Additionally, packaging new products as a trial, with a mature or declining product, can often provide an opportunity to up-sell and extend the declining product’s life-cycle.
  4. Public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (to the local newspaper, the national newspapers, to online PR sites, to radio and television, to magazines, and more). The key for effective PR is to identify and understand your target audience, the key message or messages you want to deliver, the credibility of your organization, and the recognition that PR is not a sales tactic but an identity (whether corporate, brand or product) building tactic.

The most effective promotional program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you engage in, and adjust your promotional program to increase effectiveness and outcome (sales).

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Cost Per Funded Loan – Building a Book of Business

There are many essential metrics that must be considered when a determination is made on how to spend valuable marketing dollars. The acceptable cost per funded loan varies depending on where an individual sits in the organizational chart and how much of a stakeholder one is in the long term growth of the company. Successful lead generation firms are aware of this and for this reason there products are designed to cater to different segments of the mortgage professional population.

A mortgage banker will seek to increase volume and can tolerate slimmer margins immediately sees the benefit of of increase overall lead volume. A cost per funded loan of $400 to $700 per funded loan is acceptable and very profitable, because the bank will draws revenue from the originated loan in more than one way.

There are a number of different ways to market a reverse mortgage. However, they fall into two basic categories: 1.) Waiting for a qualifying senior homeowner to walk through your door with and request the product from you or 2.) Market to the target demographic in a clear and informational manner and let them know the product is available.

Waiting In the Office for Warm Referrals: Lowest Cost Per Funded Loan
The easiest is to rely on warm referrals from past clients. In the reverse mortgage industry this would amount to simply waiting for someone who has previously reverse mortgage there home to go to a friend or family member and to extol the virtues of the FHA HECM or private equity loan that the recently received.

Ideally, they will have excellent comments to share regarding the company that provided the loan as well as the benefits of the loan itself. In this scenario the cost per funded loan is nearly zero and the profit margin associated with the loan is high.The downside to being dependent entirely on warm referrals of this type, particularly for growth oriented firms is easy to see.

First, senior homeowners tend to keep financial matters private and may not discuss financial matters openly. Second, for many seniors, their personal network of trusted people is shrinking as opposed to growing each year. Third reverse mortgages have been available for decades in one form or another and prior to the massive increases in home values associated with the real estate bubble, which substantially reduced the loan-to-value of many properties and increased the available equity, very few loans were done when this was the primary means of communication.

A quick visit to the FHA website or review of the year-by-year statistics reveals this to be undeniable.

Marketing Programs: Growth-Oriented Referrals
Growth oriented firms, particularly those with an exit strategy that includes being bought out by a larger firm or group of investors, will require more than just walk-in to build their businesses. Even large banks and financial institutions market heavily in the communities their agents service.

Anyone familiar with the reverse mortgage industry understands that eventual sale of the business entity or the portfolio is a key characteristic business plans. The portfolios developed by Home Equity Conversion Mortgage and Fannie Mae Homekeeper originators have value in securities marketplace that is greater than many traditional mortgage products, because the loan itself is government insured for the protection of the lender and the homeowner.

Marketing represents a business expense and as long as the revenue returned exceeds the cash outlay or credit obligation the outcome is positive. Marketing is one of the key components of any successful business and marketing significantly impact the ability of the sales force to perform.

Firms with 15 or more agent originating reverse mortgages on a daily basis need to make sure that their agents are consistently supplied with a steady stream of leads to follow-up on and will need to make projections regarding future performance of their sales force. A sales force without leads is doomed. A sales force with leads has an opportunity. And, a company that has a low cost per funded loan is more profitable.

Targeted States Affect Cost Per Funded Loan:
All states are not created equal when it comes to reverse mortgages. States, such as North Carolina, have a lot less competition, whereas, California, which has had the most reverse mortgage transactions has the most competition. The recent changes in the traditional mortgage market and pending financial crises the the Federal Reserve is working to avert have made many of the high volume states very difficult to work in, due substantial changes in appraised property values.

The challenges the brokers and lenders face are also faced by the lead generation companies they use and prices are set accordingly. A lead in North Carolina or Georgia will be cost, because the marketing firms will need to make a lower expenditure to produce the type of lead product the customer requires. The leads in California or Maryland on the other hand will require more marketing effort to produce. In California, the cost per funded loan could easily be $800 as opposed to North Carolina or Idaho where the cost per funded loan could be as low as $400.

If your firm has the ability to serve in multiple states at the same time, it is good idea to spread the marketing expenditure across the states in a manner that balance the total cost of your lead program against know factors, such as: Penetration by Market Size, New Market Opportunity, Average Available Equity for Eligible Homeowners, Lending Limits, and Legislative Requirements of the State.

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Mortgage Sales Letter Tips

A good mortgage sales letter that produces leads from a cold list or generates new business from your old client list is worth 1000 times it’s weight in gold.

Lets say you have a list of 50 clients and 50 leads that you haven’t converted. If you send one letter at a cost of just .42, and $100 for printing. That’s just $142 in total costs for a basic mortgage sales letter.

One new loan can generate several thousand dollars in commission. If you get just one new loan from a mortgage sales letter, you are going to be profitable (assuming you aren’t mailing to an enormous list).

As a result, it’s important to create an effective mortgage sales letter to maximize your lead generation efforts.

The key is to write an effective mortgage sales letter that people read and respond to. Most mortgage brokers don’t know the power of effective writing and rely upon hype and trickery in their letters.

The good news is you don’t need to hype up your letter, and you don’t need to rely on tricks like the old ‘fake looking check in the window’ letter (by the way, this does work, but only if you do it without fooling the recipient).

If you want leads and referrals here are the three most important parts of a successful mortgage sales letter that will help you boost response rates and build your book of business:

1. A Compelling Headline. Almost every mortgage sales letter must have a headline. Why? I’ll let the late great David Ogilvy explain it to you:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy

The job of a headline is to get people interested and excited about what you have to say. For example, a poor headline might say, “Introducing Your Local Home Loan Specialist!”

A better headline would be, “Susan Johnson Saved $498.95 Per Month On Her Mortgage Payment — Here’ How You Can Save This Much or More!”

That headline needs a little work, but it’s light years ahead of the average mortgage brokers marketing letter.

2. Stories Sell. Nothing gets people more involved and motivated to take action than a good story. Instead of cramming a pitch about your products and services down your prospects throat (which puts them into the defensive mindset), tell them a story about a client who saved money instantly. And as a result of saving this money she could pay for child care or get a mini van, or go on a vacation that she has been putting off for a few years.

They key is to write a story that fits into the mindset of your audience. If you are targeting subprime mortgages, tell a story about how a down and out client with no hope. How he brought his family out of a rental in a bad part of town to owning a nice home in a wonderful school district.

3. Call To Action. The next important area of an effective mortgage sales letter is the call to action. You want your prospect to take action and call you or fill out a return reply card.

For example, a weak call to action would be, “Call me at 555-555-5555 between the hours of 8am and 4pm Monday through Friday.”

A stronger call to action would be, “For a free no obligation consultation to see how much you can save on your mortgage payment call me now: 555-555-5555. We can schedule a time to meet and discus your financial situation, or do it on the phone. You can reach me at 555-555-5555 anytime during normal business hours. Or, you can call my toll-free 24-hour voicemail at 1-800-555-5555 and leave your contact information and I’ll send you more information.”

In addition to a headline, a story, and a strong call to action, your mortgage sales letter should include a Post Script (PS), and testimonials. Studies show that up to 80% of your readers will read the PS first. This is where you restate your benefit in a conversational way. Testimonials are very effective in establish credibility, and they reinforce your claims.

If you follow these simple guidelines to a more effective mortgage sales letter, you will generate more qualified leads and referrals.

Sit down and write a mortgage sales letter tonight instead of watching Fringe or Dancing With The Stars. Send it to your current clients, and old leads. You have nothing to lose and everything to gain.

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6G Pipe Welding: A Hard Look at What Makes A $100K Pipe Welder Rock Star

There is a pipe welding boom coming.

With the coming approval of the Keystone Pipeline, plus all the shale oil activity, and even President Obama saying he likes natural gas, the demand for 6G code pipe welders is going to go through the roof. The question is, how do you get hired to weld pipe?

The traditional road to employment doesn’t work so well.

For decades, a pipe welder is an apprentice in a union, becomes a journeyman, and during his or her entire career, most of their jobs come from the union book. You get on the book and when your name comes up, you get a call.

Sure, some unions play games and politics with the book, but the system has served union workers well for a long time. However, it isn’t the only or best way to get work any longer. This article isn’t about if unions are good or bad, it is about YOU getting work.

How does a top actor or athelete get work?

There are four types of people who are looking for work of any kind at any one time. You may be one type now. You can change your marketing of “You Inc.” and change your world, it’s up to you.

Did I say marketing?

Have you ever said something like, “I hate salespeople” or “I would never sell anything”? Look, the one fact you and all of us have to face right now, no matter what anyone tells you, is that we are all marketing everything to each other. You are already marketing, you just may not be very good at it.

Want proof?

If you’re married, it is ONLY because you market yourself to your spouse good enough to be still married. If you like your kids, it is because they market themselves to you well enough, that you like them. The same is true with your dog. Do you believe me now? Here are the four styles that are out there.

6G Code Pipe Welder Type #1:

True-Blue Union Pipe Welders Who Know Who, What, Where, When.

These are the people who are in the union loop, and count on union clout on union jobs to get hired. They are not the welders who are knocking on the door to join the union in tough times. These welders would never work a non-union job. These guys are so well connected, that as long as they can strike an arc they’ll be working as much as they want to.

6G Code Pipe Welder Type #2:

They welded pipe a while back.

These are the welders applying with every union and applying for every job out there that they might have a chance of getting a chance to test. They have a problem. They think if they get a chance to test, they will pass, even though it’s been two years since they ran a root on pipe.

6G Code Pipe Welder Type #3: Fresh pipe school graduates.

These are the students who just graduated from pipe school. They managed to certify at the end of school after welding 30 test joints or less. They can’t understand why they won’t be welding pipe any time soon, and why they are finding it hard to even get on as a pipe welder’s helper.

6G Code Pipe Welder Type #4: Rock Star Pipe Welder.

If you’re going to weld pipe, stand out. If you’re currently a pipe welder or you want to be one, determine now to practice enough that you are in total control. How can you do that? Practice at the edge of your ability, and do it a lot.

Frankly, welding up 200 6G test joints AFTER you certify would be a good idea. Next, film yourself welding pipe that is in the 6G position with you welding in a mirror, with you welding upside down, with you under a pipe, with you in a tight spot. Put the clips together into a single clip that’s about 90 seconds long.

Think about rock stars.

Do they screw around with their guitars once a week? Do they do the most reserve and minimum thing to get gigs? Heck no! They practice by LIVING with that guitar 24/7. They find crazy and wild schemes to get noticed. (No, you don’t have to smash up your welding machine). The intensity of your practice and the number of joints you weld does make all the difference.

Make pipe welding ROCK for YOU.

Once you have certified 6G, and then practiced enough to make the video described above, put that video on You Tube, and every social page you can. Put it on your website with your written resume. Get a simple to say (over the phone) and easy to remember URL.

Bottom Line:

There is no substitute for practice. On the other hand, anyone of average ability can become a master pipe welder if they just focus like a Rock Star on what matters. Once you get it down, the next step is more marketing. You have to get noticed, and get those who hire pipe welders to see your video.

Think about this:

If you’re hiring pipe welders, and you have the option of hiring a pipe welder who just got out of school, and then a resume comes in with this pipe welder rock-star-like video, who ya gonna call?

Want Proof?

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